Primary Audience Research

Quesion air-

Q-How many hours of music videos do you watch a week?
A-2 hours
A-4 hours
A-5 hours
A-0 hours

Q-What Music channels do you watch?
A-NME TV
A-Mtv2
A-Scuzz
A-Channel U

Q-What is your favourite type of music?
A-Rock
A-Hip Hop
A-Electronic
A-Rock

Q-Do you prefer music video that have stories, feature the artists themselves or that are animated?
A-Stories
A-Features the artist themselves
A-Stories
A-stories

Q-How many Albums a month do you buy because of the music video that you had seen on the television?
A-2 Albums
A-5 albums
A-4 albums
A-4 albums

The information that I have gathered from this questionnaire helps me with our music video that we are going to create. From the information that I have gathered I can find out that people mainly wtch about 4 hours a week of music videos on avarage. I have also found out that people watch rock music channels the most. This helps us because we know that more people would see our music video if we did a rock video. We found out that people prefer music videos that have stories rather than a music videos that show the artist or band. This means that we have more reason to do a music video with a story in it and hopefully more people will like our video. On avarage people buy 4 albums a month because of music videos that they have seen on the television. this will inform our producion work because we know that as long as we do a good music video that creates a good atmosphere that goes well with the song, people are likely to buy our album.

Analysis of Music Video- Doves-Kingdom of Rust

http://www.mtv.co.uk/artists/doves/video/kingdom-of-rust

I am analysing the doves music video for their song called 'Kingdom of rust'. In this analysis i am going to write about the storyline of the video, the setting and how this music video is effective in marketing the band and the song.

Firstly the storyline of this music video is about a man who live in a small town who sets of on a journey to scatter ashes of a relative or close freind who has past away. I believe that this music video is effective and it very emotive because of the way that the music goes with the music video. What i measn by this is that the music reminds me of travelling and the music video portrays that. This is effective because everytime somebody heres the song they will have a memory and memory is what music is all about in my opinion. The music or songs people usually like is due to the way that when they listen to the song it triggers a memory about something that has happened to them previously.

The setting in this video at the beginning is a small town/village and then later on in the song the setting is based in the countryside and then he ends up on the beach where he scatters the ashes. I believe that the change of setting in htis video makes the video feel unique and after watching the video after several times the video it wont get boring unlike other videos. At the begginning of the video the it is rainning but later on when the man scatters the ashes the sun comes out. this suggests to audience that he has found his or acomplished what he set out to achieve.

Although the band are not shown in this music video it is still effective at marketing the song. My reasons for this is because the song goes along with the video so well. The music video shows what the songs lyrics are about. So therefore this would make the music video and the music flow well together, meaning that without the audience realising it they will make a connection. Even though the band is not in the music video I believe people who watch the video will still buy the album or single. My reasoning for this is because sometimes in music videos its good to have a story instead of showing the band playing live etc. People get tired of always seeing the artists in videos.

For our music video we want to use this music video for our inspiration. We want to make a music video that has a story behind it. We are not sure yet but we think but the story in our music video will be about a man looking for something or someone.

Straight from the brief - Our plans and ideas

Before we wanted to begin planning our Music Video, we needed a song. We discussed a variety of song names and different music videos and failed to come up with a specific choice. What we will be presenting in this post will be our specific plans and ideas for the actual video - Not the specific song that comes with it. But a general idea of the genre of music of our selection.

The genre we will be focusing on will be of the Alternative choice. (More specifically, Grunge.) Which will probably dictate most of the way that we plan our Music Video. It will probably bring alot of dark ideas with happiness represented in a frightening way. We believe the genre will be more orientated for the 15-30 age group. As these are the ages most influenced by the grunge genre.

We will be reviewing and writing about many different videos of the same style and we hope for it to be a success amongst the viewers.

Genre

The genre we are going to choose for our music video is Alternative Rock.We have chosen this because we both have been influences by this genre. Alternative rock is rock music that emerged in the 1980s but was most popular in the 1990s with bands such as Nirvana, Soundgarden, Radiohead, blur etc.

Section B brief

You Must:
Describe what you plan to do (production planning).
Brainstorm ideas for a song and pick one.
Research the group/artist you have chosen, describing their music, image, history etc.
Research music videos , describing the editing, mise-en-scene etc.
create a group/artist of your own and create a profile describing them.
storyboard your music videos.
try to film and edit your music video.

You Could:
Analyse a selection of music videos of your chosen genre to find the key conventions.
Link this research your [planning and prioritise conventions to use when devising your video
shoot and edit your video.
shoot and edit your vieo tio a highkly polished, professional standard, evaluatiojn as you work to achieve the best possible result.
Annotate yoput sketchbook thoroughly to show the relevance of your research and the progress of your planning.

You Should:
Write an audience profile describing your group/artist, target audience and explaining how you will target them.
carry out a variety of resea\rch including audience research.
Link your research ,findings to devise a video concept that will appeal to you audience.
Shioot your music video.
Edit your music video using imovie.